The knee-jerk adoption of AI across the publishing industry is quickly revealing a troubling absence of principles, guardrails, and accountability. While AI promises powerful capabilities—automated content creation, personalised recommendations, and streamlined workflows—the way it’s being deployed often feels less like innovation and more like a freefall. And the looming crash will leave no sector unscathed, especially education and publishing, where trust is paramount.
But let’s be clear: AI is not inherently the villain here. The real issue lies in how organisations are integrating it into their workflows, or more accurately, failing to integrate it responsibly. What we’re seeing is innovation on autopilot, where decisions are made with little oversight, bias creeps in unnoticed, and accountability vanishes into the ether. This isn’t a technology problem; it’s a leadership failure, and it’s symptomatic of deeper systemic flaws in how industries approach governance in the digital era.
The Publishing Industry’s AI Gold Rush
The publishing sector, particularly in educational contexts, has been quick to embrace AI solutions. From algorithmically generated textbooks to adaptive learning platforms that promise customised experiences for every student, the narrative of AI in publishing is one of unbridled efficiency and scalability. But dig beneath the surface, and you’ll find a precarious lack of oversight. Where are the frameworks to ensure these systems don’t reinforce existing inequities? Who’s auditing the data sets that underpin AI algorithms for bias? And perhaps most importantly, who’s taking responsibility when things inevitably go wrong?
Consider the implications for educational publishing, where content created or curated by AI could shape the knowledge and perspectives of millions of students. If bias slips into these systems—whether through unexamined training data or flawed algorithms—it won’t just skew a single textbook; it could warp the foundational education of an entire generation. Yet, few publishers appear to be addressing these risks head-on. Instead, development teams are left to roll out AI initiatives without meaningful guidance or the expertise to evaluate ethical concerns. The result is a Wild West approach to innovation, where the speed of adoption outpaces the establishment of safeguards.
Governance Isn’t a Luxury—It’s a Necessity
Effective governance isn’t about stifling innovation; it’s about enabling organisations to innovate responsibly. Yet, many publishing and education companies treat governance as a bureaucratic hurdle rather than a fundamental necessity. This mindset is shortsighted at best and reckless at worst. Without clear policies, training, and accountability structures, organisations normalise chaos and risk eroding the very trust they depend on.
The absence of governance is particularly glaring in the realm of AI ethics. For instance, who determines whether content generated by AI is accurate, unbiased, and appropriate for its intended audience? Such decisions require more than technical expertise; they demand leadership capable of setting clear standards and holding teams accountable. Yet, leadership in these sectors often seems content to delegate responsibility to the technology itself—a dangerous abdication that leaves critical ethical questions unanswered.
And let’s not forget the data. AI systems are only as good as the information fed into them, yet data governance remains a blind spot for many organisations. Educational publishers, in particular, are custodians of sensitive student data. How is this data being protected? How is it being used? And are students and educators even aware of how their information is being leveraged? Without rigorous standards for data privacy and security, the risk of exploitation or breach grows exponentially—a risk that could have devastating consequences for both individuals and institutions.
The Cost of Inaction
The longer organisations avoid setting principles for AI use, the more they risk normalising a culture of irresponsibility. And the consequences won’t just be financial. If publishers and education companies fail to build trust in their use of AI, they may find their credibility irreparably damaged. Students, educators, and readers will not forgive systems that fail them, nor will they tolerate organisations that prioritise efficiency over ethics.
Moreover, regulatory scrutiny is inevitable. Governments worldwide are beginning to recognise the need for oversight in AI applications, particularly in sensitive industries like education and publishing. Companies that fail to proactively establish governance frameworks may find themselves playing catch-up when new regulations come into force. Worse, they may face public backlash if their AI systems are exposed as harmful or exploitative.
Leadership Before Tooling
Responsible AI use doesn’t start with technology—it starts with leadership. The organisations that will thrive in this new era are those willing to ask hard questions and make principled decisions before deploying new tools. What are the ethical implications of this technology? How will it impact the people who rely on us? Are we prepared to take responsibility for its failures? These are not questions for developers alone; they are questions for leaders at every level of the organisation.
For publishing and education companies, this is an opportunity to lead, not just react. By establishing robust governance frameworks, training teams in ethical AI practices, and fostering a culture of accountability, they can turn AI into a tool for building trust rather than eroding it. The question is whether they’ll seize that opportunity—or let it pass them by.
The publishing industry has long been a custodian of knowledge and culture. If it wants to maintain that role in the age of AI, it must do so with principles firmly in place. Because innovation without ethics isn’t progress—it’s peril. And the consequences of getting this wrong are too great to ignore.









